International Luxury Retail Advisory — Brussels

Luxury retail expansion.
Executed at the highest level.

Strategic market entry, premium locations and international partnerships — across Europe, the United States and Asia.

35+ Years of experience
300M€+ Revenue managed
500+ Brand relationships
3 Continents
Kenzo Marithé + François Girbaud LELO Value Retail

Trusted by leading international luxury brands.

The challenge

Where most retail expansion fails

Entering markets without the right positioning

No access to premium locations

Weak brand partnerships

Poor cross-border execution

Expansion is not about opening stores.
It's about opening the right ones.

Services

What we deliver

Market Entry & Expansion

Secure the right markets and accelerate entry.

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Premium Location Strategy

Access high-value retail environments and flagship opportunities.

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Strategic Brand Partnerships

Build powerful cross-border collaborations.

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Retail Growth & Optimization

Increase performance and scale sustainably.

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Selected engagements

Proven results. Not promises.

European Expansion

Scaling a luxury brand across 8 European markets

→ Entered 8 markets in 24 months

Retail Repositioning

Repositioning flagship stores for higher performance

→ +35% flagship revenue

Strategic Partnerships

Building high-value brand partnerships across continents

→ Secured partnerships across Europe & Asia

Methodology

A structured approach to growth

01

Audit

Deep analysis of positioning and opportunities.

02

Strategy

Define roadmap, markets and partnerships.

03

Execution

Secure locations and deploy strategy.

04

Scale

Optimize performance and expand globally.

About

Laurent Frerebaut

Senior International Retail & Real Estate Executive

Over 35 years leading global leasing strategies, luxury brand partnerships and large-scale retail projects across Europe, the United States and Asia.

Recognised for building strong relationships with international luxury brands and deep expertise in cross-border negotiations that deliver measurable results.

Former board director in Europe and the US, with extensive experience in business acceleration, retail strategy and international team leadership.

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Competitive advantage

Why clients work with us

Direct access to premium retail locations

Strong relationships with global luxury brands

35+ years of deal-making experience

Execution-focused approach

Ready to accelerate your retail expansion?

Let's identify the fastest path to growth for your brand.

Book a strategic call
Contact

Let's talk.

Tell us about your project. We respond within 24 hours.

laurent@ovumbxl.com

Brussels, Belgium